Drama!

I just came across this fantastic advertising campaign today. It doesn't have a whole lot to do with bicycles, except you'll notice a lot of people in Belgium cycle and someone gets doored (and then reacts appropriately...or not).

Here's the description from the producers;

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited...

Enjoy...