Police to "target" safe cycling

"Police will this month put their wheels in motion and target bike safety as part of the 29th annual Safe Cycle Month." - VicPolice website

So, this month, safe cycling will be "targeted".

Let's break that down a bit;

Target: verb (used with object)

• to use, set up, or designate as a target or goal. 
• to direct toward a target: The new warheads can be targeted with great precision. 
• to make a target of (an object, person, city, etc.) for attack or bombardment.

I guess they're going for the first reading, however, I can't help but think they could have chosen a better word, like one that isn't a synonym for dropping bombs. Perhaps something like "promote" or "champion" or "advocate".

Especially when on the very page they are targetting promoting their campaign they have this at the bottom;

Now it's as though if you're a "target", you've either recently robbed an ATM or you're a cyclist.

What's more,

"Cyclists who are observed displaying safe cycling behaviour during Safe Cycle Month will be given an information card by police. This card contains road rules and safety tips, and cyclists will have the chance to win a number of prizes."

Ah, shouldn't cyclists displaying unsafe cycling behaviour be the ones to receive this information? I guess they'll just get a fine.

So, what tips are offered by the five-O on being a safe cyclist? Well, there's this;

“Bike owners need to check that their bike is in roadworthy condition and that their helmets are well fitted.”

So don't go getting one of those $5 helmets from 7-Eleven because I can assure you they will not fit.

"Wearing bright clothing and planning journeys in advance along safe routes will also reduce the risk of injury on the road."

Under no circumstances should you make an unplanned journey. I once made this mistake and I can tell you it was not pretty. I didn't have any food supplies or wet-weather equipment. I only had a vague idea of what direction to head in and the sun was beating down. If it weren't for the existence of street signs and thirty years of local knowledge, I don't know if I ever would have made it. I guess god does exist.

Oh, and the fact that I was riding to a rave was also helpful as I was wearing a becoming fluoro ensemble that warned all and sundry that I was there.

So, if you plan on riding around this month, watch out because “Police will be watching, acting and enforcing the road rules for the safety of all.”

I think @Treadlie Magazine summed the whole thing up pretty well with this tweet;